BIZStrat STRATEGIC MANAGEMENT
Syllabus bibliography


Syllabus Bibliography
Spring 1993

Department of Management
Business 434
Dr. Michael W. Pitts

Aaker, D. A. "Managing the Most Important Assets: Brand Equity" Planning Review (Special Issue), September/October 1992.

Adam, J. A. "Industries Transcend National Boundaries" IEEE Spectrum, September 1990.

Bartlett, C. A. and S. Chosal "What is a Global Manager?" Harvard Business Review, September/October 1992.

Biesada, A. "Strategic Benchmarking" Financial World, September 29, 1992.

Boroush, M.A. and C.W. Thomas "Alternative Scenarios for the Defense Industry After 1995" Planning Review, May/June 1992.

Etzioni, A. "Humble Decision Making" Harvard Business Review, July/August 1989.

Gilder, G. "Cable's Secret Weapon" Forbes, April 13, 1992.

Hinterhober, H.H. and W. Popp "Are You a Strategist or Just a Manager?" Harvard Business Review, January/February 1992.

Porter, M.E. "Capital Disadvantage: America's Failing Capital Investment System" Harvard Business Review, September/October 1992.

Rapoport, C. "A Tough Swede Invades the U.S." Fortune, June 29, 1992.

Schoemaker, P.J.H. and C.A.J.M. Vander Heidjen "Integrating Scenarios into Strategic Planning at Royal Dutch/Shell" Planning Review, May/June 1992.

Simon, H. "Lessons From Germany's Midsize Giants" Harvard Business Review, March/April 1992.

Stalk, G. and P. Evans, and L.E. Shulman "Competing on Capabilities: The New Rules of Corporate Strategy" Harvard Business Review, March/April 1992.

Wever, V.S. and C.S. Allen "Is Germany a Model for Managers?" Harvard Business Review, September/October 1992.

Copyright © Dr. Michael W. Pitts

This page last updated November 1995

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