Syllabus

Department of Management
Business 434
Dr. Michael W. Pitts

TOPICS AND ASSIGNMENTS
SPRING 1993

• DATE
• TOPIC AND ASSIGNMENT
• Class 1 (1/19)
• Introduction and overview
  • Daddy's Little Quiz

  Class 2 (1/21)

• Strategic Management - A Beginning
  • Team Assignments
  • Chapter 1
  • Internet research assignment
  • "Are You a Strategist or a Manager?"
  • "Humble Decision Making"
• Class 3 (1/26)
• Strategic Management - A Global Perspective
  • Planning Forum Videotape
    • "Is Germany a Model for Managers?"
    • "A Tough Swede Invades the US"
• Class 4 (1/28)
• Strategic Management - Continuing Overview
  • Chapter 2
  • Internet research assignment
• Class 5 (2/2)
• Competitive Advantage and Value Creation (Overview)
  • "Competing on Capabilities"
• Class 6 (2/4)
• Strategic Implementation
  • Chapter 13
  • Guest speaker
• Class 7 (2/9)
• Environmental Analysis - Macro Concepts I
  • Chapter 3 (pp. 92-97)
  • Case Analysis
• Class 8 (2/11)
• Case 1 Discussion
• Class 9 (2/16)
• Environmental Analysis - Macro II
• Class 10 (2/18)
• Environmental Analysis - Industry Models I
  • "Cable's Secret Weapon"
  • "Industries Transcend National Boundaries"
  • Case 2 Due
  • Chapter 6, Chapter 3 (pp. 72-92)
• Class 11 (2/23)
• Case 2 Discussion
• Class 12 (2/25)
• Environmental Analysis - Industry Models II
  • "Alternative Scenarios for the Defense Industry After 1995"
  • "Integrating Scenarios into Strategic Planning at Royal Dutch/Shell"
• Class 13 (3/2)
• Corporate Level Strategic Management I
  • Chapter 7
  • Hanson Industries PLC (Case 18)
• Class 14 (3/4)
• Corporate Level Strategic Management II
  • Case 3 Due
• Class 15 (3/9)
• Case 3 Discussion
• Class 16 (3/11)
• Business Level Strategic Management I
  • Chapter 5
  • "Managing the Most Important Asset - Brand Equity"
• Class 17 (3/23)
• Business Level Strategic Management II
  • "Strategic Benchmarking"
• Class 18 (3/25)
• Global Competitive Analysis I
  • "The New Europeans" videotape series
  • "Capital Disadvantage"
  • Case 4 Due
  • Chapter 8
• Class 19 (3/30)
• Global Competitive Analysis II
  • "The Mini Dragons" videotape series
  • "What is a Global Manager?"
  • "Lessons from Germany's Midsize Giants"
• Class 20 (4/1)
• Case 4 Discussion
• Class 21 (4/6)
• Team Workday
• Class 22 (4/8)
• Global Competitive Analysis III
  • "The Global Auto Industry" (Case 23)
  • "Toyota" (Case 24)
• Class 23 (4/13)
• Competitive Intelligence I
  • Case 4 Due
• Class 24 (4/15)
• Competitive Intelligence II
• Class 25 (4/20)
• Case 4 Discussion
• Class 26 (4/22)
• Strategic Implementation I
  • Chapters 10-12
• Class 27 (4/27)
• Assessment Project
• Class 28 (4/29)
• Strategic Implementation II
• Class 29 (5/4)
• Class Review Day
• Class 30 (5/13)
• Presentation Day (three hours)

  

  Copyright © Dr. Michael W. Pitts

  This page last updated November 1995

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