INFO 663 - Discussion Questions for Mrs. Fields, Inc.
Website: http://www.mrsfields.com/
Major discussion topic areas:
- What is a typical day at work at Mrs. Fields Cookies?
- What is Mrs. Fields IT architecture?
- What is relationship between Mrs. Fields IT and the organizational design?
- What sort of advice would you provide to Debbi and Randy Fields?
- What has happened since the case time frame?
Additional reading material:
- "MIS Holds Together a Crumbling Cookie" InformationWEEK, March 13, 1989
- Brown, B. "How the Cookie Crumbled at Mrs. Fields" Wall Street Journal January 26, 1989
- Ellis-Soomons, P. "Is the Cookie Crumbling? "The Marketer June 1990
- Fitzgerald, M. "Software Dough Lures Mrs. Fields ComputerWorld September 17, 1990
- Marsh, B. "When Franchisees Go Their Own Way" Wall Street Journal July 6, 1989
- Newquist, H. "LISP Chips to Chocolate Chips" AI Expert, November 1987
- Richman, T. "Mrs. Fields' Secret Ingredient" INC October 1987
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