INFO 663 - Taco Bell Corp.

Website: http://www.tacobell.com/

Major discussion questions:

  1. What explains Taco Bell's success in contrast to its competitors in the mid-1980s and early 1990s?
  2. Describe the process of change at Taco Bell and comment on whether it helped, hindered, or was essential to the chain's success.
  3. Given the speed of change in the latter part of the case (1989-1991), why didn't Taco Bell go out of control?
  4. Can Taco Bell's major competitors copy the Taco Bell strategy?
  5. How should John Martin keep Taco Bell moving forward?

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